Project Description

Welcome to Peqish! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Leveraging Technology to Build an Automated Lead Generation System.

Main Goal:

The primary objective of this project is to create an automated workflow and test different outreach conversion strategies to drive specific individuals from the dietary supplement market to enter our sales lead funnel. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, for up to 8 weeks.

Project Scope and Expectations:

During this project, students will build an automated outreach strategy and test messaging scripts to identify the best process to fill the sales lead funnel, specifically targeted to LinkedIn as the platform. Please note that we have identified 3rd party technologies such as Sales Navigator for consideration.

Company Overview:

At Peqish, our goal is to empower individuals to achieve optimal health by targeting inflammation. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do in the area of lifestyle medicine.

Project Details:

Automating certain aspects of our sales process is highly critical to build efficiency and scalability.

• Task 1 - review recommended technologies and connect them together
• Task 2 - develop outreach messaging and test engagement
• Task 3 - refine messaging and expand testing

Final Deliverables:

There are 3 key deliverables as part of this project

• Deliverable 1 - recommendations on technologies to leverage to automated elements of the lead generation sales process.
• Deliverable 2 - recommended automated flow or sequencing of messaging when user enters automated process flow
• Deliverable 3 - metrics on engagement. Typically expected to achieve 1% conversion but with our process we are targeting a 5% conversion strategy.

For students: You will be required to write a report defining what you do, what you have learned and recommendations that the organization should consider to improve these processes and accelerate the intake of leads.

Benefits for Students:

• Learn about marketing outreach and A/B testing
• Learn about the importance of automation in driving efficiency and ROI
• Connect with relevant stakeholders in the wellness and lifestyle medicine industry

Employer Commitment:

Our company is committed to providing a minimum of 5 hours of mentorship per individual. This mentorship will be tailored to address specific project challenges, offer career advice, and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.

This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.

Examples of mentorship:

To ensure success on the project, we will commit to

• Regular Email Communication:
• Scheduled Weekly Meetings and Access to Calendly Bookings to schedule additional meetings as need.