Our organization is able to offer a virtual internship opportunity for 1-2 marketing students.

The primary focus for the student will be:

• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
• Marketing Communications - create an integrated email marketing strategy, including templates, content suggestions, and campaign to drive newsletter signup.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Content Creation & Evaluation - development of promotional videos for different customer segments and platforms, development of SEO optimised content for the blog, development of social media images, copy and branding.
• Market Research - Conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for product.

Our goal at the end of this experience is:

• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach and excite more customers, and effectively promote our brand through compelling, consistently branded content.
• Marketing Communications - For the student(s) to help us improve our brand's presence and capture market share prior to launch of our marketplace iteration of the product.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and usage/newsletter sign ups through search engines.
• Content Creation & Evaluation - For the student(s) to help us effectively communicate our brand's story, product and mission to a broad audience.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.

What we're looking for in a student:

• Who is passionate about all types of storytelling/publishing.
• Has an interest in either: gaming, travel, podcasts, geocaching, publishing, or the media & entertainment industries.
• Is a self-starter and highly motivated as the internships are virtual (and you’ll be working on a product that spans the world),
• Who is open to experimentation,
• It is also helpful if you are not only an avid consumer of stories, but also a content creator in some capacity (you write, draw, compose, take excellent photos, make short films, etc).

We will plan to communicate with our virtual intern using these communication tools: Zoom, Microsoft Teams, Asana, email.

Student's primary contact: Emily Craven, CEO