Decentralized Web Tech - Tik-Tok Social Media Marketing

Closed
Ars Technologies
Vancouver, British Columbia, Canada
Employer
(2)
3
Project
Academic experience
70 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
social media tiktok communication marketing content creation english language social media marketing creativity innovation editing
Details
PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The project is visible on - https://decentralized-web.tech , and did release communication programs for Users of the platform. We aim to have a very large number of users, who are located worldwide.

With the participation and creativity of a group of students, we like to reach out on Tik-Tok and market our communication program with the goals of creating awareness for our project and gaining users for our platform communication program.

Unlike other social media platforms, Tik-Tok is relatively new and not saturated. The platform offers short videos - 5s to 60s, most of which are not related to products or marketing.

Finding a way for successful promotion and marketing of our project and user program will be a very significant innovation and achievement by itself.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

5

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Video Creation and Editing
  • TikTok Content Creation
  • Social Media Marketing
  • Release and post at least 1 video per week

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Video Creation
  • Social Media Analyst
  • Content Creator

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • At least 1 video to be posted on Tik-Tok every week throughout the 7-week project. and post every week of the duration of our engagement 1 or more videos on the Tik-Tok channel of the project.
  • The metric of success is popularity - measured in the number of views and people joining our channel.
  • The success of our marketing efforts with the students is expected but not assured. The engagement of students is an exercise in creativity and a good learning experience.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Paul Arssov

Deliverables
No deliverables exist for this project.
Mentorship

We are finishing a 6 weeks engagement through VFC and like to re-apply for the program.

We have 2 online meeting with the students - 30mins online on zoom. We also exchange messages on riipen.

The first 1-2 weeks were spent in familiarizing with the project and different ways for video creation. Links to articles and zipped projects are uploaded on riipen.

The students were provided with examples of videos templates and themes - they have choice to modify the existing videos or create new ones.

Every meeting is a learning experience for all participating.

If project is approved, I did invite the current 3 students to re-apply, if they like.

About the company

Company
Vancouver, British Columbia, Canada
Technology, Marketing & advertising, It & computing

Decentralized web project - building a decentralized communication and advertising platform, having a blockchain instance, value exchange with crypto-currency.