Enhancing Online Visibility through SEO Optimization for Play Forever
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal of this project is to optimize the Search Engine Optimization (SEO) strategy for Play Forever, a non-profit organization providing recreation, education, and health services to seniors and youths in Toronto, Ontario. The improved SEO strategy will increase the organization's online visibility, attract more website visitors, and ultimately raise awareness of its programs and mission among the target audience and potential supporters.
- What tasks will learners need to complete to achieve the project goal?
-
To achieve the project goal, learners will need to complete the following tasks:
- Conduct an initial audit of Play Forever's website to assess its current SEO performance, identify issues, and discover opportunities for improvement.
- Perform keyword research to identify relevant and high-traffic keywords that align with Play Forever's mission, programs, and target audience.
- Optimize website content, including meta tags, headings, images, and internal linking, to incorporate target keywords and improve search engine rankings.
- Develop a content strategy to create engaging, informative, and SEO-optimized content that addresses the interests and needs of Play Forever's target audience.
- Enhance the website's technical SEO by addressing issues related to site speed, mobile-friendliness, and structured data.
- Implement a backlink strategy to acquire high-quality and relevant backlinks, improving the website's domain authority and search engine rankings.
- Monitor SEO performance through analytics tools, track improvements in search rankings, and adjust the strategy as needed to achieve optimal results.
- What is the main goal for this project?
-
The main goal of this project is to optimize the Search Engine Optimization (SEO) strategy for Play Forever, a non-profit organization providing recreation, education, and health services to seniors and youths in Toronto, Ontario. The improved SEO strategy will increase the organization's online visibility, attract more website visitors, and ultimately raise awareness of its programs and mission among the target audience and potential supporters.
- What tasks will learners need to complete to achieve the project goal?
-
To achieve the project goal, learners will need to complete the following tasks:
- Conduct an initial audit of Play Forever's website to assess its current SEO performance, identify issues, and discover opportunities for improvement.
- Perform keyword research to identify relevant and high-traffic keywords that align with Play Forever's mission, programs, and target audience.
- Optimize website content, including meta tags, headings, images, and internal linking, to incorporate target keywords and improve search engine rankings.
- Develop a content strategy to create engaging, informative, and SEO-optimized content that addresses the interests and needs of Play Forever's target audience.
- Enhance the website's technical SEO by addressing issues related to site speed, mobile-friendliness, and structured data.
- Implement a backlink strategy to acquire high-quality and relevant backlinks, improving the website's domain authority and search engine rankings.
- Monitor SEO performance through analytics tools, track improvements in search rankings, and adjust the strategy as needed to achieve optimal results.
About the company
- https://www.playforever.ca
- 11 - 50 employees
- Non-profit, philanthropic & civil society
Play Forever is a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. Play Forever currently serves youth ages 6- 29 with weekly programs, primarily focused on helping youth from marginalized communities and low-income families.