Practice PPE Exams is seeking to enhance its digital presence through improved copywriting across various platforms. The goal of this project is to refine and create compelling copy for the company's landing pages, newsletters, email sequences, and social media content. This project will allow learners to apply their knowledge of marketing and communication strategies to real-world scenarios. By analyzing current content and researching best practices, the team will develop a cohesive and engaging content strategy. The project will focus on creating clear, concise, and persuasive copy that aligns with the company's brand voice and objectives. Learners will gain experience in digital marketing, content creation, and strategic communication.

The deliverables for this project include a comprehensive content strategy document and a portfolio of revised and newly created copy. Specifically, the writer will provide:

- A detailed analysis of current content with recommendations for improvement.

- Revised copy for at least three landing pages.

- A series of three email sequences designed to engage and convert leads.

- A set of ten social media posts tailored to the company's target audience.

These deliverables will demonstrate the team's ability to create effective and engaging content across multiple platforms.