Website Development, Analytics and Ads for Youth, BIPOC and Newcomers
Project scope
Categories
Community engagement Environmental sustainability Event planningSkills
digital advertising google analytics analytics search engine optimization web development labor economics focus group advertisementThe Green Career Centre’s mission is to prepare youth, BIPOC and newcomers for green careers. In order to secure the future we need for a just, inclusive and prosperous future we have to work directly with underserved communities that are impacted by the climate crisis. With a climate justice lens and through ongoing consultations and focus groups, the Green Career Centre bridges the disconnect between these underserved communities and green careers in sustainability. We offer resources, events, and a strong network of support in order to integrate underserved communities into the green labour market in what is currently Canada.
Students will have several tasks to complete, examples include the following:
- Update our website and wage subsidy tool with new opportunities and job boards
- Take training in Google Analytics and Google Ads for Nonprofits and implement changes to our SEO
- Manage digital advertising campaigns through the Google Ads for Nonprofits program
- Manage general upkeep of our website
- Weekly office hours
- Weekly one hour check-in
- Ongoing mentorship
About the company
As a nonprofit organization, the Green Career Centre's mission is to prepare underrepresented youth for green careers. With a focus on supporting BIPOC, newcomers and women, the Green Career Centre works by and for these communities to bridge the gap between equitable, accessible and transparent social and environmental employment opportunities. Our key areas and initiatives include hosting green career events, conducting innovative participatory and community centred research, and developing useful and impactful resources.