The main objective of this project is to develop a comprehensive consumer insight engine that helps brands analyze various types of data to understand consumer sentiment. By the end of the project, students will have experienced a full product development cycle, contributing to the creation of a tool that translates consumer insights into actionable marketing assets. Students will solve problems related to market positioning, growth opportunities, prompt system optimization, and product quality assurance. They will gain hands-on experience in marketing processes, market research, prompt engineering, and QA testing.

We’re looking for a team of students to cover key areas of the project:

Marketing, Market Research, and Business Development:

• Develop marketing processes and a lead funnel.
• Identify target markets to enhance the company's market position.
• Collaborate with cross-functional teams to identify and implement growth opportunities.
• Conduct market research and analyze user behavior.

Prompt Engineering:

• Assist in the development, testing, and optimization of prompt engineering systems.
• Collaborate with team members to align prompt systems with company goals.
• Create technical documentation, including system design documents and user manuals

QA Testing:

• Execute test plans and document results to ensure product quality.
• Identify, record, and track bugs and errors.
• Report testing outcomes and provide feedback for product improvement.