The main goal for this project is to enhance the social media content on HostelMatch platforms, which is utilized by solo backpackers worldwide for hostel discovery. We aim to collaborate with students to implement new trends and thinking to showcase Hostelmatch as a brand of choice during solo travel.

• Working on the Video Creation: Working to create videos that promote hostel match
• Branded content for static and videos
• Trend based content to help promote Hostelmatch.
• Engage with backpackers on social media to promote Hostelmatch.

By engaging with students, we seek to bring fresh perspectives and innovative ideas to our platform, ultimately providing a more seamless and enjoyable experience for our users.

1. Brand Identity Posts

• Static images for Instagram and TikTok with new hostelmatch branding 
• Explore other platforms and travel companies that do this well 

1. Video Content

• On trend video and other content to promote Hostelmatch
• Experience with Instagram/ Tik Tok & Youtube
• Should know the usage of Capcut

1. Promote Brand on socials

• Promote Hostelmatch on all social channels ( Instagram, FB, Tik Tok, Redditt & Solo travel platforms)

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our platform, products and services
• Input on choices, problems or anything else the students might encounter.
• We will guide students throughout the process - Help them gain experience in areas they are interested in
• Guide and involve them in the strategic decision making / planning of the project