The main goal for the project is to support the school owner's activity as a social media editor for a non-profit organization seeking to expand its membership around the world. The organization promotes the belief that Edward de Vere, 17th earl of Oxford is the actual author of the works attributed to William Shakespeare, facing fierce opposition from academia and those with a vested interest in the belief that William Shakspere of Stratford upon Avon was the author.

This will involve several different steps for the students, including:

- Collaborating with the school owner to understand the organization's mission and goals.

- Creating and implementing a social media content calendar to promote the organization's beliefs and attract new members.

- Developing strategies to engage with the target audience and grow the organization's online presence.

- Analyzing the performance of social media campaigns and making data-driven decisions to optimize reach and engagement.

- Researching and implementing tactics to counter opposition and promote the organization's beliefs effectively.

By the end of the project, students should demonstrate:

- Understanding of the organization's mission and goals.

- Creation and implementation of a social media content calendar.

- Development and execution of engagement strategies to grow the organization's online presence.

- Analysis of social media campaign performance and optimization based on data.

- Implementation of effective tactics to counter opposition and promote the organization's beliefs.

Final deliverables should include:

- A comprehensive report outlining the strategies implemented and their impact on social media growth.

- A portfolio of social media content created during the project.

The client will share access to a large amount of data specific to the knowledge related to the project. Also, he will establish contact with other experts in the field. Students will be able to contact him via phone, email or video conferencing as often as required. Students will be able to create various social media "trial balloons" to determine effectiveness.