Intersecting Markets Campaign Plan - Virtual Reality in Healthcare and Aging
Project scope
Categories
Communications Market research Marketing strategySkills
content creation user generated content virtual reality brand awareness salesOur team is looking for a group of students to help us develop an Intersecting Markets Campaign Plan in our industry. We have a challenge in positioning ourselves online. We hope to leverage social media in an effective and ultra-low-cost campaign, based on user-generated content.
To accomplish this, we believe you could focus on:
- Evaluating recent successful user-generated campaigns, preferably in our industry.
- Selecting a primary media channel for our campaign, giving recommendations on posts. How do we reach out our market?
- Developing a campaign plan including theme and messaging. What do we need to use?
- Creating content and example content to share with our potential clients.
Through this campaign, we hope to increase online engagement and brand awareness and drive sales of our products.
About the company
Innerva Virtual Inc. started from research done on the effects of virtual reality on mood in long-term care adults. What began as a curiosity into an emergent technology, turned into development of innovative solutions in long-term care health services.
Our current mission is to identify gaps in health services in long-term care, and address them using these technologies to provide quality health services for aging adults across the world, ultimately maintaining and improving their wellness.
Our mandate is to provide accessible preventative health services for the aging population.