Buydubai Luxury Limited seeks to enhance its digital presence by building a website and social media platforms. There is no website currently and the goal of the website is to create an interactive and SEO optimised site. Additionally, the social media channels are not effectively aligned with the brand's image and marketing goals. The project aims to create a cohesive digital strategy that reflects the agency's innovative spirit and attracts potential clients. Learners will apply their knowledge of web development, digital marketing, and user experience design to achieve these objectives. The project will involve analyzing current digital assets, identifying areas for improvement, and implementing changes to enhance overall digital engagement.

The deliverables for this project include a custom website built from scratch with modern features. Additionally, a comprehensive social media strategy will be developed, including updated profiles and content plans that align with the brand identity. The team will also provide a report detailing the changes made and the expected impact on user engagement and brand visibility.