Shoo-Foo Eco Linens, a company specializing in eco-friendly linen products, aims to significantly increase its website traffic and conversion rate within the next 90 days. The current challenge is to enhance the company's online visibility and attract more traffic volume to the website.

This project will involve reviewing a recent comprehensive website audit, and developing & implementing strategies to drive more traffic, improve the user experience and ultimately improve significantly the KPIs performance of the site.

The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance.

Key tasks include:

1- Review a recent comprehensive audit of the website and analyze current website traffic and user behavior to identify the major technical and content-related issues of the site.

2- Research and propose a SEO digital strategy to improve the various KPIs. The ultimate goal is to increase significantly the Website Traffic Volume.

This digital strategy may include:

• Create email marketing flows to engage and retain more website visitors
• Create and promoting engaging content to attract and retain website visitors.
• Develop social media content to drive traffic to the website.
• Evaluate and suggest improvements for user experience and interface design.

3- Develop a comprehensive website KPI analysis system that will enable constant and effective analysis of the status of website KPIs.

The project deliverables will include a detailed report and presentation outlining the proposed strategies and expected outcomes.

Students will provide a set of actionable recommendations and implemented strategies aimed at increasing traffic and conversion rate. Students will also start implementing the proposed strategies and measure the impact of these recommendations on the website traffic.

The deliverables will include:

• A progress report listing the major technical and content-related issued that need to be addressed in order to improve site performance and conversion rate along with proposed strategies and expected outcomes; including:

1. A digital strategy plan aimed at improving the website performance and conversion rate.
2. A set of engaging marketing flows that will help increasing traffic to the website and grow our mailing list
3. A social media engagement plan with specific actions to drive traffic.

• A final report summarizing the impact of the implemented strategies, including analytics data showing changes in website traffic and conversion rates.
• Presentation summarizing key findings and recommendations.