The main goal of this project is to create an email marketing sequence to send to leads for Brazily Fitness Inc. This sequence should be designed to increase visibility for the brand, get people interested in taking classes with Brazily Fitness (either in person or online) or signing up to become instructors (which is the main goal).

The tasks learners need to complete to achieve the project goal include:

- Researching the target audience and creating a buyer persona.

- Developing an email marketing strategy and creating a timeline.

- Writing effective email copy that resonates with the target audience.

- Designing email templates that are visually appealing and mobile-friendly.

- Setting up email automation and tracking systems.

- Testing the emails and making improvements based on the results.

-Learners will need to submit the marketing strategy and timeline they decided on and back it up with the market research that was done, as well as the email templates and copy they created for a sequence of 12-15 emails.

I will meet with students as often as needed to give them all the information they need about our brand and our target audience and how to address their pain points in their messaging. With my experience as an entrepreneur, I will pass on any valuable lessons they may need to succeed in their career.