Online Ad Strategy & Audience Segmentation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are looking to start running ads through Meta, Pinterest, Google, and other online ad platforms. We need an intern to research our ideal audience, and create customer profiles to help target our ads, as well as help us create an ad strategy.
Our goals:
- Gain insight about our audience
- Install tracking tags on our website
- Create targeted profiles for ads
- Figure out what kinds of ads are ideal for our audience, and create a long-term plan
- What tasks will learners need to complete to achieve the project goal?
-
The intern will:
- Meet to discuss our customer avatar, and review customer data, and audience data
- Create a customer profile, including data for ad platforms
- Create "audiences" on Meta, Pinterest, and more to make ad creation simple
- Install tracking tags with custom events, with support as needed
- Test ads, and create recommendations for our future ad strategy
- Create a document with all segmented "audiences" data, a clear customer avatar, and guides for future ad strategy
- What is the main goal for this project?
-
We are looking to start running ads through Meta, Pinterest, Google, and other online ad platforms. We need an intern to research our ideal audience, and create customer profiles to help target our ads, as well as help us create an ad strategy.
Our goals:
- Gain insight about our audience
- Install tracking tags on our website
- Create targeted profiles for ads
- Figure out what kinds of ads are ideal for our audience, and create a long-term plan
- What tasks will learners need to complete to achieve the project goal?
-
The intern will:
- Meet to discuss our customer avatar, and review customer data, and audience data
- Create a customer profile, including data for ad platforms
- Create "audiences" on Meta, Pinterest, and more to make ad creation simple
- Install tracking tags with custom events, with support as needed
- Test ads, and create recommendations for our future ad strategy
- Create a document with all segmented "audiences" data, a clear customer avatar, and guides for future ad strategy
About the company
- https://faceyogarenew.com
- 2 - 10 employees
- Consumer goods & services, Cosmetics & beauty
Face Yoga Renew is a small, women-owned business that provides holistic beauty services, courses, and products. We are in the midst of a rebrand to better encompass our full range of offerings, especially as we branch out into holistic wellness and embodiment.
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