Growth and Development
Project scope
Categories
Marketing strategySkills
marketing strategies short films environmental social and corporate governance (esg) pilot experiment net zeroThe OnePlanet platform uses non-conventional databases and methodologies to enable users to ‘join the dots’ and collaborate in ‘Ecosystems on Shared Outcomes’. It has a small but loyal and growing set of customers across local government and community groups.
OnePlanet is currently running a pilot project with the South Downs National Park Authority, using OnePlanet to systems-map 25 stakeholders across all sectors (Park Authority, District Council, County Council, community groups, businesses, schools) to see if OnePlanet can assist them collaborating to achieve net zero, nature recovery, health and economic outcomes in a joined-up way.
OnePlanet’s founder believes the unconventional approach is necessary as the current societal paradigm, mindset and ESG approach is incompatible with maintaining a habitable planet for humanity – see these two videos
Adapt Now! 2 min (short film for COP26)
Connect to Regenerate 2 min (short film for COP27)
Following three rounds of investment, the company is securing a further round to bridge short term cash flow but needs to create a medium strategy for growth, including revenue and investment.
Questions. Using OnePlanet’s pilot project in the South Downs National Park, OnePlanet has a number of questions for students to tackle:
- What value are participants in the pilot getting and how can this best be monetised?
- What might be an effective marketing strategy for the company in the context of a rapidly unfolding climate crisis?
- Might a crowd-funding approach yield investment as well as other benefit?
- What are the possible ways forward for the company in the broadest terms?
Students will connect directly with the employer on a regular basis for mentorship and supervision throughout the project. Check ins will be at a time agreed by both sides at the beginning of the project.
About the company
One Planet Digital Ltd is a technology company which is bringing a deep green approach to enable communities, companies and cities to collaborate to create a sustainable future. The company is at a cross-roads and want to investigate the possible routes forward in our Volatile Uncertain Complicated Ambiguous world (VUCA). The company wishes to explore marketing and/or crowd-funding strategies.