Email Marketing Campaign
Project scope
Categories
Communications Digital marketingSkills
newsletters email marketingOur company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
Founded in 2003, EdTek provides an LMS software training solution and LMS Support Services to small and medium-sized organizations. For nearly 25 years, our founders have talked about how it takes more than eLearning software to achieve quality online courses and outcomes. They realized very early in the story that small and medium-sized organizations needed a partner dedicated to their specific requirements rather than just a software vendor.
EdTek's full-service, turn-key SaaS solution includes the learning management system, system monitoring and maintenance, free upgrades, instructor training, course development support, Technical Support for learners and staff, and a dedicated Client Service Consultant to help your staff run your online programs.
And, your LMS Library comes stocked with 340+ Soft Skills courses so your learners can enhance their personal and workplace development.
EdTek's "shared services" model works to split the cost of our premier eLearning solutions among a constantly growing group of training and education providers. This shared services or shared cost approach enables even the smallest organization to afford one of the best learning management systems and support packages available in the market today.
Our annual or pay-as-you-go pricing models ensure that you have flexible options and that our partners never pay for more services than they actually need or use. With this pricing model, our partners can draw a very tight box around their financial risk and better predict their future costs as they grow successful online training and education programs.
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