Market Research Analyst in Health Care/Biotech/Pharma
Project scope
Categories
Communications Market research Competitive analysis Product or service launch Sales strategySkills
grant applications presentations market potential wound care market intelligence go-to-market strategy antimicrobials biotechnology business to business market researchThe goal of this project is to conduct real-world market research within the health care system and analyze the potential of various markets for MHCombiotic Inc. This will involve several different steps for the students, including:
- Conducting real-world market research within the health care system.
- Analyzing market potential and evaluating the value of various markets.
- Performing comprehensive market analyses and assessing market accessibility.
- Developing effective go-to-market strategies.
- Navigating the health care regulatory environment.
- Possessing a deep understanding of health care and hospital environments, needs, and policies, preferably in Alberta.
- Communicating and collaborating with health care professionals and authorities.
- Researching competitors in the wound care product market, particularly antimicrobial products.
- Representing the company at events and conferences to showcase our offerings.
- Identifying potential customer sources and gathering market intelligence.
- Crafting clear, impactful written proposals for B2B collaborations and grant applications.
- Initiating cold calls to establish connections and explore potential customer and partnership opportunities.
- Conducting telephone calls, in-person visits, and presentations.
This project is created with the intent of matching the Biotech Capstone course, "Bench to Bedside," for Fall 2024. The focus is on aligning with the course objectives and ensuring that all aspects of the project contribute to the learning outcomes expected in this specific capstone experience.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
MHC is providing novel antibacterial and antibiofilm materials with antioxidant properties for different industrial, agricultural, and clinical applications including pharmaceutical companies, dental/orthopaedic implants, cosmetics (e.g. anti-acne creams, preservatives), coating on surgical tools, artificial joints, medical devices, wound dressing, high touch surface coatings, and infection control at hospitals, especially after surgery. Moreover, we are providing the same materials for the veterinary, dairy, food and oil and gas industry as well. We have discovered several different antimicrobial formulations with different features and expenditures, each of them being useful for a specific type of clinical or industrial application.