Brand loyalty Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.
In the past year a lot of competitors have emerged, and differentiating ourselves is more important than ever.
We are a small business, and looking to define an interesting scope for you.
We launched around 5 months ago a "give 20/get 20" program. It has yield some results, but since then we have launched new products. We believe at the moment the program is not yielding the financial results we expected, and we would love to get support analysing it's impact, and from a team to provide recommendations.
We propose to:
- Perform an audit of our current program, report results, and describe insights gained.
- Propose how the program can evolve from the marketing and financial point of view. We are open to everything!
- Do sensitive analysis and provide the insights learned.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
- What is the main goal for this project?
-
We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.
In the past year a lot of competitors have emerged, and differentiating ourselves is more important than ever.
We are a small business, and looking to define an interesting scope for you.
We launched around 5 months ago a "give 20/get 20" program. It has yield some results, but since then we have launched new products. We believe at the moment the program is not yielding the financial results we expected, and we would love to get support analysing it's impact, and from a team to provide recommendations.
We propose to:
- Perform an audit of our current program, report results, and describe insights gained.
- Propose how the program can evolve from the marketing and financial point of view. We are open to everything!
- Do sensitive analysis and provide the insights learned.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.gococonut.ca
- 0 - 1 employees
- Manufacturing, Consumer goods & services
Our goal is to empower kids to build, play and for families to create memories together. We are a POC women-led small business based in Montreal, QC, and we always thought that modular foam furniture was exciting but, as parents, finding a set to purchase for our own kids here in Canada has always been difficult! Not only did we feel Canadian families desired more accessibility to such product, we also thought they would prefer something manufactured locally, here in Canada!