Goldenevents&rentals seeks to elevate its WordPress website to provide a superior user experience and boost conversion rates. The current website faces challenges with bot interference in the cart, limited product showcasing capabilities, and an inefficient contact form. The goal of this project is to address these issues by implementing targeted improvements. By optimizing the cart to prevent bot activity, enhancing the product page to better display new offerings, and refining the contact form for streamlined communication, the project aims to create a seamless and satisfying shopping experience. This initiative will allow learners to apply their knowledge of web development and user experience design in a practical setting, focusing on specific, closely related tasks that can be completed within a single academic program.

- An optimized cart system with bot prevention measures implemented.

- An enhanced product page that effectively showcases new products.

- A refined contact form that facilitates efficient communication and customer support.

- A comprehensive report detailing the improvements made and their impact on user experience and conversions.