Mental Wellness PR and Communications Placement

Closed
Seedling Art Co.
Victoria, British Columbia, Canada
Jesika Kula
Founder & CEO
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Community engagement Creative writing Copy writing
Skills
communication press releases newsletters writing
Project scope
What is the main goal for this project?

We are in the midst of our first product launch and PR and communications are more important than ever. We have a great story to tell and we want it to be picked up by media outlets.

Students should be prepared to:

  • Help us refine our story to something compelling and news-worthy
  • Write up press releases around multiple news-worthy stories
  • Identify media outlets that are most beneficial to us/most likely to pick the story up
  • Send press releases and establish a positive rapport with media contacts
  • Secure media exposure for our organization
  • Assist with general communications tasks, such as writing 1 - 2 newsletters during the placement
What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • Press releases that are ready to be published
  • A list of media outlets that we can partner with along with contacts
  • Communication established with those media outlets
  • Conversations underway promoting the press releases
  • 1 - 2 newsletters
About the company

Seedling Art Co. aims to make mental health tools, such as Cognitive Behavioural Therapy (CBT), more accessible through modernized, user-friendly and sustainable journaling. We're currently looking for students/interns interested in helping us destigmatize mental health by joining our fully-remote team!