The main goal for the project is to create a comprehensive graphic and social media marketing strategy for Panna Ventures. This will involve several different steps for the students, including:

- Understanding the mission and goals of Panna Ventures.

- Conducting market research to identify the target audience and their preferences.

- Designing graphics and visual content for social media platforms.

- Creating a social media content calendar and strategy.

- Implementing the designed graphics and content on various social media platforms.

- Analyzing the performance of the marketing strategy and making improvements based on data.

By the end of the project, students should demonstrate:

- Understanding of Panna Ventures' mission and target audience.

- Creation of visually appealing graphics and content for social media.

- Implementation of a social media content calendar and strategy.

- Analysis of the marketing strategy's performance and recommendations for improvement.

Final deliverables should include:

- All designed graphics and visual content.

- A comprehensive social media marketing strategy report.

- An analysis of the marketing strategy's performance and recommendations for improvement.

The student will have access to the marketing team to help them align the project with the vision of the company.