Sea Smart SEO Optimization Project

Closed
Sea Smart
Vancouver, British Columbia, Canada
Elaine Leung
She / Her
Executive Director
(3)
4
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Website development
Skills
data-driven decision making web development search engine optimization auditing user experience (ux)
Details

The main goal for the project is to optimize Largest Contentful Paint (LCP) metrics to enhance Sea Smart's online presence and improve user experience on the website.


This will involve several different steps for the students, including:


- Conducting comprehensive website audits to identify areas for LCP optimization.


- Implementing strategies to improve LCP scores and ensure the website loads faster.


- Collaborating with the web development team to address technical issues impacting LCP performance.


- Utilizing SEO tools to analyze data and track progress, making data-driven decisions to drive improvements.


- Staying informed about the latest SEO trends and algorithm changes related to LCP optimization.


- Providing recommendations for content and design enhancements to elevate user engagement and promote Sea Smart's environmental mission.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of LCP optimization strategies and implementation.


- Ability to analyze and utilize SEO tools to track progress and make data-driven decisions.


- Recommendations for content and design enhancements to elevate user engagement and promote environmental mission.


Final deliverables should include:


- A detailed report outlining the website audit findings and recommendations for LCP optimization.


- Implementation of strategies to improve LCP scores and enhance user experience on the Sea Smart website.


Mentorship
  • Dedicated team of marine biologists and environmental educators offering expertise and guidance
  • Access to essential tools such as Google Analytics and Squarespace
  • Collaboration with Sea Smart team to address technical issues
  • Hands-on assistance and support from team
  • Access to relevant data and insights for informed decision-making
  • Empowerment to derive actionable recommendations for content and design enhancements


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Climate action

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Education, Environment, Non-profit, philanthropic & civil society

Sea Smart is a Vancouver-based charity that was founded by marine biologist Dr Elaine Leung to inspire and empower kids to love and protect our ocean. Since our inception in 2016, we’ve empowered over 40,000 people through in-person programs across Metro Vancouver and over 1,000,000 people in over 30 countries through our free online educator resources to become ocean heroes. We deliver innovative, solutions-based education programs like outdoor summer camps, school workshops, online courses and shoreline cleanups to empower kids to make the world a better place. Sea Smart is powering waves of change around the world to ensure our future generations will live in a world with healthy oceans full of whales, fish and hope.