SEO and Social Media Strategy

Closed
Spoken Lives: Stories Women Share
Toronto, Ontario, Canada
Elizabeth Verwey
Founder
(3)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Search engine optimization Community engagement Marketing strategy Social media marketing
Skills
canva (software) digital marketing keyword research social media content social media strategy search engine optimization social media marketing sales
Details

We are re-vamping our 2 sites (www.officementors.com and www.spokenlives.com. Our team is looking to refine SEO for these 2 new sites. We also need a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization to reach our target market
  2. Develop a strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs needed (Canva, Later, etc.)

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Maximize exposure of our free content to generate sales of our Online Course (Part 1 & 2)
  • This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Deliverables
No deliverables exist for this project.
Mentorship

Elizabeth has been self employed for over 30 years and mentored over 2,000 business owners. She would like to meet with you weekly and is available in between meeting via text or e-mail.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Entertainment, Education, Arts, Events services

Founder, Elizabeth Verwey is an experienced business mentor (officementors.com). Spoken Lives is her passion project, established in 2015. This women's speaker series brings women together to hear stories of resilience.

Elizabeth is writing a book and requires analysis of 500 surveys (already done) for this book,

Elizabeth has been a business mentor for 24 years and owns and operates Office Mentors.