BSD IoT Hub Marketing and Consumer Research
Project scope
Categories
Communications Market research Product or service launch Sales strategySkills
sensors marketing internet of things (iot) market research branding commercializationThe IoT hub is a tool used to control IoT gateways developed by BSD, which are used in a variety of internet of things applications for our customers across various industries. This includes controlling UV lights, measuring sensors, and more.
This project will be focused on market research, insights, and branding around the platform. Students will work with the marketing director, CEO, and lead artist at Bit Space Development to help bring this product to market.
Areas of focus will be:
- Market analysis
- Branding
- Social Media
- Customer Retention
This tool was developed out of a need for it during the pandemic and this project will be a key part of its commercialization efforts of it moving forward.
Students will
- Explore potential customer segments
- Explore competition
- Build a plan to market the technology to customers
- Explore how our vision can become a brand with us
Students will work directly with the marketing team and CEO for this project
About the company
BSD is an interactive digital media studio that specializes in creating innovative learning experiences for the workplace and classroom. We work with educators and industry professionals from around the world to develop effective solutions for education and training using cutting edge digital media technologies.
Our clients love our work, and as a result we’ve received flattering recognition from multiple industry reviewers. Clutch.co recognized BSD as a Top AR/VR Developer in 2019, 2020, and 2021, and a Global 1000 B2B service provider in 2020 and 2021. TopDevelopers also awarded BSD with its Top Virtual Reality App Developers accolade.