Our company would like to launch a new educational program online. We hope to develop new social media and email marketing content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market.
• Researching factors affecting the quality of digital content.
• Create digital marketing content
• Post these contents onto various platforms
• Research and find potential business partners to accept our promotions

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.