Product Launch Strategy
Project scope
Categories
Digital marketing Sales strategy Marketing strategy Marketing analyticsSkills
marketing market size go-to-market strategy packaging and labeling new product development commercializationWe want to expand our product offering with a new line: <describe the new product being offered>. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
The final deliverables should take the form of:
- A final report
- A 30-minute presentation
- A step by step practical guideline
Students will connect directly with the employer for mentorship and supervision throughout the project. We will have weekly meetings with each student and solve real-world problems.
About the company
The Africa Ubuntu Association (AUA) is a dynamic, not-for-profit art community organization, deeply rooted in the rich cultural ethos of Africa. Located on the Unceded Syilx Territory, AUA's mission is to cultivate a vibrant community in the greater Okanagan area. It serves as a nurturing space for Africans, those of African descent, and anyone with an interest in African culture. At the heart of AUA's philosophy is the African concept of Ubuntu - 'I am because you are.' This philosophy emphasizes the importance of community, where each individual is encouraged to shine, contributing to a collective brilliance rather than standing alone.
AUA's mission is multifaceted:
Fostering Community Through Art: AUA leverages the power of art to bring people together, celebrating African culture and its diverse expressions.
Connecting Africans in the Diaspora: It aims to be a connecting point for Africans living and studying abroad, building bridges across continents.
Promoting Intercultural Exchange: By encouraging interactions among various cultures, AUA enhances mutual understanding and respect.
Advocating for Diverse Activities: The organization champions artistic, educational, social, recreational, charitable, and athletic initiatives that reflect the interests of its members.
Documenting Lived Experiences: Recognizing the importance of history, AUA is committed to documenting the present experiences of Africans as future historical records.
The vision of AUA is to create public spaces that embody community support and inclusivity, addressing community needs in innovative ways.
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