Marketing and Market Research
Project scope
Categories
Market research Competitive analysis Customer segmentation Marketing analyticsSkills
energy audits marketing business strategies greenhouse gas innovation researchSisa energy is an innovative energy auditing company with a mission to help reduce greenhouse gases produced by buildings. For this project, you will join our team in conducting market analyses and developing marketing and business strategies. Your mission is to clearly identify our market and competitive advantage so that clients and investors are well-informed.
- Complete a full customer, competitor, market, and environmental analysis
- Based on research, provide recommendations on how we can improve our product and business
- Conduct research on our market in terms of customers, competitors, and market size.
- Present your findings in a report
- Present your findings to us with the context of all the choices they made, problems they encountered, and the next steps they recommend.
We will provide the student(s) with a complete walkthrough of our current product and business so the student will have the necessary information to succeed in this project
Student(s) will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Sisa energy is an innovative energy auditing company with a mission to help reduce greenhouse gases produced by buildings.