We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

Based on our goals, we are looking for the student to work on the following:

• Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site.
• Social Media Management: overseeing different channels that we own and keeping them up-to-date.
• Content Development.
• SEO.
• Other marketing-related tasks.

In our efforts to target our main demographic of Millennial consumers, we seek to engage and empower a consistent voice across media channels. We want you to assist us in creating/crafting our messaging and unique branding in the philanthropic sector in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our potential donors/users, stakeholders, and competitors.
• Analyze our competitive landscape.
• Identify trends and opportunities in our target market.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

We want to drive our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.