The main goal for the project is to expand the product line of The Wheelbarrow Gardener to include vertical gardening systems for both indoor and outdoor use. The company is seeking help to find the best vertical gardening systems, compare them, ensure they match the company values, explore drop shipping options, and determine the best way to market and provide them to customers across Canada through the current ecommerce platform.

Tasks for learners to complete:

- Research and identify the best vertical gardening systems for indoor and outdoor use.

- Compare the identified systems based on factors such as quality, sustainability, and compatibility with company values.

- Explore drop shipping options for the selected vertical gardening systems.

- Develop a marketing strategy for the new product line, considering the target market and the current ecommerce platform.

Final deliverables:

- A report detailing the research findings and recommendations for the best vertical gardening systems.

- A marketing strategy outlining the approach to introduce and promote the new product line.

- Recommendations for potential drop shipping partners and the logistics involved.

Guidance and Resources

• Staff Expertise: I'll designate team members knowledgeable about gardening systems, product sourcing, to act as resources for questions and guidance throughout the research and planning process.
• Industry Connections: I'll leverage any existing relationships with relevant suppliers, distributors, or experts in the vertical gardening space to provide learners with potential contacts and insights.
• Market & Competitor Data: I'll share any available market data on vertical gardening trends, customer behavior on our e-commerce platform, and competitor analysis to help inform their research.

Tools and Technology:

• Access to E-commerce Platform: I'll grant learners access to the company's e-commerce backend to help them understand the current structure, product listings, and how the new products would integrate.
• Collaboration Tools: I'll set up shared project spaces (e.g., Google Drive, .) where learners can compile research, share drafts, and collaborate effectively with each other and with staff.
• Research Subscriptions: If necessary, I'll provide access to subscription-based market research platforms or industry reports relevant to vertical gardening.

Additional Support:

• Mentoring: I'll facilitate regular check-ins between learners and designated staff members to offer feedback, answer questions, and ensure alignment with the company's mission and brand.
• Real-World Experience: I'm open to having learners shadow sales consultations or product demos (with client permission) to gain a firsthand perspective on customer interest and needs.
• Presentations: Upon project completion, I'll provide an opportunity for learners to present their findings and recommendations to our team, simulating a professional pitch environment.