The main goal for the project is to create a comprehensive social media campaign strategy for Steve's Tea Company & Tearoom, with a focus on Google and Tiktok. The strategy should aim to boost brand awareness, celebrate the company's 15 years in business, and increase online sales conversion rates.

This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and their preferences on Google and Tiktok.

- Developing a content calendar with engaging and relevant posts for both platforms.

- Creating visually appealing and informative content, including videos, images, and written posts.

- Implementing paid advertising campaigns on both Google and Tiktok to reach a wider audience based on market research

- Analyzing the performance of the campaign and making adjustments based on the data.

By the end of the project, students should complete the following tasks:

- A comprehensive social media campaign strategy document outlining the content calendar, target audience, and advertising plan for Google and Tiktok.

- A set of engaging and visually appealing content for both platforms, including posts, videos, and images.

- A report analyzing the performance of the campaign and providing recommendations for future improvements.

Final deliverables:

- A detailed presentation explaining the social media campaign strategy and its expected impact on brand awareness and online sales conversion rates.

We will support learners in the following ways;

• availability both during and after business hours with quick response times
• access to 3 years of digital analytics and market segmentation data
• professional Canva subscription
• previously completed Creative Brief and current 2023 customer market research