Creative Badge Design Challenge

Closed
Tandem Experiences
Toronto, Ontario, Canada
Mariel Marshall She / They
Founder
(5)
5
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Graphic design Illustration Product or service launch
Skills
canva (software) design software embroidery product design branding brand identity
Details

Welcome to Tandem Experiences! We are thrilled to present an exciting opportunity for talented students to develop a set of unique and creative badge designs for our members.


Context and background:

Tandem Experiences is a social club and curated network for meaningful connection. When members join, they receive a canvas tote bag as part of their onboarding process. As they progress and become engaged members in the community, we are looking to support their achievements with a fun and playful series of β€˜merit badges’. The concept is inspired by the badges worn on sashes by girl guides or scouts, with a contemporary take. The project will demonstrate the fusion of traditional craftsmanship with contemporary product design, aligning with Tandem Experiences' brand identity. We aim for students to understand the significance of their contributions and feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.



Deliverables

During this project, students will:

  • Familiarize themselves with the unique Tandem Experiences customer as well as the company's branding and personality
  • Using design software such as Canva or Adobe, the student will design 10 unique and creative merit badges for members (inspired by scout badges), a full list of merits will be provided
  • The student will then translate the image into an embroidery file in a .PES (or similar) format using a program like SewArt or similar
  • The 10 designs and digitized files will be submitted for project completion.



Mentorship

Mentorship and Staff Support

  • Dedicated Mentorship: Each student or student team will be assigned a mentor from our product development team. Mentors will provide at least 5 hours of dedicated mentorship per team, guiding students through the design and prototype development process.

Access to Data and Materials

  • Brand Assets: Students will receive a package of brand assets, including logos, color palettes, and branding guidelines, to ensure that all designs adhere to Tandem Experiences' brand identity.


Communication and Feedback

  • Regular Check-ins: Scheduled weekly check-ins to discuss project progress, address any issues, and ensure that the project remains on track.
  • Feedback Loops: Continuous feedback loops during the design and prototyping phases to ensure that the products meet the expected quality and design standards.
  • Final Review: A formal review session upon project completion where students will present their designs and prototypes to the senior management team for feedback and potential implementation.


Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Arts, Technology, Travel & tourism, Entertainment, Events services

Tandem Experiences is your gateway to discovering the heart and soul of your city.

Our mobile app transforms the way locals and newcomers alike connect to the culture of their city, offering a curated collection of self-guided experiences across neighbourhoods and experiences that are as unique as you are. By matching you with activities tailored to your interests and passions, Tandem Experiences sparks deeper connections and lifelong memories.