Growing Chasers Fresh Juice
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
report writing telephone skills email writing participating in meetingsWe would like the students to focus on finding new markets for us to enter for more growth. Our goals are gaining more clients and customers in Ontario and outside of Ontario throughout the other provinces, preferably different distribution companies to take our products throughout the nation. We believe there is a large market for 100% pure fresh juice for a wide range of culinary uses throughout the country that we want to tap in to. But we would like help figuring out a strategy or plan to help us grow this way.
About the company
We are a wholesale fresh juice company. Our current clients are all in Canada and range from many different kinds of businesses such as restaurants, bars, catering companies, and individuals that set up an account with us. We create fresh pressed juice with no preservatives, additives or dilution. All of our juice is created with no heat and pasteurisation which means our juices expire quicker and it is not shelf stable. We freeze some of our juices to increase the shelf life to 6 months or more.
We have partnered up with a sustainably sourced farm in El Salvador that grows our limes and lemons. They pick the limes when they are greenest and the lemons when they are ripest and juice them within 24 hours and then flash freeze the 20L pails of juice right after. This maintains all of the freshness while preserving the shelf life of the juice. Our lime and lemon juices are 100% pure, not from concentrate juices that mark higher on the brix scales then most other lemon & lime juices. We are able to ship these products in bulk to anywhere in the world accessible by boat through shipping containers and we are covering the costs of shipping.