Website Development for The After 30 Podcast

Closed
The After 30 Podcast
Toronto, Ontario, Canada
Co-founder
2
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Product or service launch
Skills
social media sales prospecting communication blog posts market penetration product design email marketing search engine optimization web development adobe photoshop
Details

OUR GOALS AS PODCASTERS

Enjoy our recording time together as we develop our friendship, create community through the use of artful conversation, education, supportive conversation, discussions of ideas and thoughts, entertainment, and ongoing monetization through product creation and ad based revenue.

The After 30 Podcast will need support with website and content creation.

The After 30 Podcast is able to offer a Virtual Internship opportunity for 1 Website development student.

PROJECT SCOPE

  • Website Development - Develop, implement and manage website
  • SEO Strategy & Recommendations - Develop & implement an SEO strategy; provide content suggestions & recommendations to increase search visibility; increase our inbound traffic & optimize visitor journey; increase inbound leads
  • Prospecting Strategy - Evaluate our current listener base & make recommendations for further market penetration; assess our current outreach process - develop & implement targeted prospecting; review our prospect messaging, make improvement recommendations, & create new outreach content.

STUDENT TASKS AND PRIMARY FOCUS

  • Search Engine Optimization (SEO)
  • Google Analytics
  • Graphic design (Adobe Photoshop & Illustrator)
  • WordPress website creation and management; landing page creation
  • Curate content for newsletters
  • Create and execute protocols for ad-based content

STUDENT EXPERIENTIAL GOALS

  • Website Development - For the student to develop, implement and manage a functional website
  • Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales and conversions.
  • SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines.

OTHER DUTIES

  • Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using Mail Chimp
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy

SKILLS REQUIRED

  • Familiarity with the various social media platforms as listed above
  • Familiarity with WordPress
  • Understanding of metrics and SEO
  • Copywriting ability-considered a huge asset

CHARACTERISTICS & ATTRIBUTES

  • Must have strong organizational and time management skills
  • Self motivated, independent working style (especially for Virtual Internship)
  • Creative thinker
  • Open to using new communication tools (WhatsApp)

We plan to communicate with our virtual intern using these communication tools: Zoom, email & WhatsApp

PRIMARY CONTACT: Anis Alibhai, Co-Founder

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
Consumer goods & services

Entrepreneurs Tabitha Vallierie and Anis Alibhai discuss all the ish that goes on in your 30’s (and beyond) in an honest, relatable, and open way. They want you to laugh, maybe learn, and reflect on your experiences and perspective as it relates to the topic at hand. So grab a drink, get comfy, and saddle up for a good time with friends as they dissect everything from relationships, careers, social behaviour, children, making new friends, and way way more.