Rolling Insights was founded in 2018 as a startup incubated within Rolling Wave Consulting.

Rolling Insights is a remote-only startup focused on building no-code sports analytics solutions for avid fantasy managers and sports data lovers. Rolling Insights recently acquired new B2B technology called Data Feeds that provides sports data to developers and businesses via API delivery. Rolling Insights is looking for a comprehensive and actionable digital marketing strategy to support the launch and growth of this new product offering.

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. We want an actionable digital marketing plan that we can follow, or hand off to someone to execute.

The main questions we’d like students to help us answer are the following:

• How should we segment our target market?
• How should we promote our company?
• How should we promote our new product?
• What digital channels should we utilize? (ie: social media, email marketing, participation in online forums)
• What budget is appropriate for advertising?
• What messaging should we use?
• How can we optimize the website for SEO?

The desired outcome of this project is an actionable digital marketing plan that can be handed off to Rolling Insights team members to execute.

Weekly alignment meetings with teams to answer questions and provide feedback.

Access to team leaders via slack and email.