Orange Beach

Closed
Orange Beach
Brighton, England, United Kingdom
LW
Programmes Officer
(34)
3
Preferred learners
  • England, United Kingdom
  • Academic experience
Categories
Market research
Skills
business strategies market research selling techniques
Project scope
What is the main goal for this project?

Challenge Outline: We are a new business and are looking to expand our customer base. Your task is to conduct market research on our competitors and use this to look at our business strategy and provide recommendations on how we can improve our business model.

What tasks will learners need to complete to achieve the project goal?

Key aims/objectives: Looking at similar-sized businesses: 1) How can we improve the way we plan and execute our services at events? 2) What can we implement to monitor costs more effectively? 3) How can we increase our presence online and make our target customer aware of what we do? 4) How effective are our unique selling points (USPs)?

About the company

Taking part in the Sussex Student Consultancy Programme 2022.