Concordia University
Concordia University
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Marketing Plan

Closed
Rotary Club of West Ottawa
Rotary Club of West Ottawa
Graeme Fraser
Graeme Fraser
Communications
(2)
2
Project
Academic experience
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
target market finance financial data distribution strategies marketing marketing planning management sales research
Details

Positions available: 1

We want to understand better our target market and audience and the overall market to position ourselves within our industry uniquely. The suggested project could likely be completed by a team of two students working 40 hours each but could entail 3-4 students maximum to delve into greater detail.

We are hoping your research will include the following:

The Marketing Plan :

1. Executive Summary

2. Company Description

3. Strategic Focus and plan

  • Mission/Vision
  • Goals
  • Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

  • SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
  • Industry Analysis
  • Competitor Analysis
  • Company Analysis
  • Customer Analysis

5. Market-Product Focus: Marketing and Product Objectives

  • Target Markets
  • Points of Difference
  • Positioning

6. Marketing Program

  • Product Strategy
  • Price Strategy
  • Promotion Strategy
  • Place (Distribution Strategy)

7. Financial Data and Projections

  • Past Sales Revenues
  • Five-Year Projections

8. Organization

9. Implementation

10. Evaluation and Control

Deliverables
No deliverables exist for this project.
Mentorship

Board Members

About the company

Company
https://rcwo.org/
0 - 1 employees
Unknown industries

Given the lifting of restrictions of public gatherings, our face-to-face meetings shall resume as soon as Public Health says it is safe to do so for large indoor gatherings. Our three fundraisers have been canceled for 2020- Mums Campaign, Rotary Cash Calendar, and Music For Humanity concert.
Meanwhile, our members have been donating their meeting fees to local charities, including the Ottawa Food Bank and the Ottawa Hospital Foundation.
The RCWO Board and I encourage you to be COVID-19 Wise - to go about our daily activities protecting ourselves and others.
If you are interested in learning more about Rotary, our events, you are welcome to join us at our zoom meetings at 12:30 on Tuesdays.