App Launch PR Campaign
Project scope
Categories
Advertising Digital marketing Lead generation Public relations Marketing strategySkills
press releases media coverage social-emotional learning (sel)The student is expected to complete a PR launch campaign for a social-emotional learning app, called SoEmo® by the Guiding Light Education Company Inc.
Write a compelling press release and coordinate distribution.
Develop a micro-influencer list and develop a pitch letter to be used to secure partnerships.
Develop a company media kit and tip sheet for pitches.
Pitch interviews/mentions and utilize HARO to garner media coverage.
Seek opportunities for partnerships, sponsorships, and advertising.
Analyzing/tracking media coverage.
The founder will provide all tools and details to the student in order to complete the tasks to the best of their ability.
About the company
The Guiding Light Education Company Inc. creates Social-Emotional Learning (SEL) tools/resources that kids enjoy! We simplify sensitive topics for kids so that educators, mental health profressionals, caregivers, and parents don’t have to stress about tackling the tough stuff. Our resources expand young minds, improve well-being, and guide children with light and love. We make learning fun, engaging, and exciting!