The main goal for the project is to create an e-commerce site for Inside Innovation that sells purses. The site should be user-friendly, visually appealing, and secure for online transactions. It should also have features for product categorization, search functionality, and customer account management.

- Research and analysis of target audience and competitors in the purse e-commerce market.

- Design and development of the e-commerce website with product listings, shopping cart, and checkout functionality.

- Implementation of secure payment gateway and user account management features.

- Testing of the website for usability, performance, and security.

- Creation of a user guide for managing the e-commerce site after launch.

Final deliverables:

- Fully functional e-commerce website with a visually appealing design and secure online transaction capabilities.

- User guide for managing the e-commerce site.

- Presentation of the website features and functionality.

Provide knowledge and experience in the area of retail marketing and be there to support students ever step of the way. This will be a great learning experience for any student interested in learning about having a side hustle, if they are interested.