Marketing Strategy Plan

Closed
artterra
Toronto, Ontario, Canada
Parisa Golchoubian
CEO
(10)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Product or service launch Creative writing Marketing analytics
Skills
marketing strategies target market value propositions marketing
Project scope
What is the main goal for this project?

We want students to help us build a marketing strategy plan to grow and engage our target market: interior designers and interior design enthusiasts. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?
  • Help in the implementation of some of the findings
What tasks will learners need to complete to achieve the project goal?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.

Implementation of the findings is also required.

About the company

artterra is an online art gallery and artist community. Our goal is to help Canadian visual artists along their path from emerging to established, by providing a platform for online sales, as well as assistance with online marketing, resources, mentorship and artist community for navigating the business world of arts.