Digital Marketing Strategy to Promote the FOYSE Knowledge Library
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Project scope
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Branding & style guides Communications Digital marketing Marketing strategy Social media marketingSkills
target audience scheduling brand awareness social media strategy social media innovation auditingThe Institute of FOYSE Technology (TioFT), founded by Dr. Sonia Reynolds, is a platform dedicated to research, material development, and education on noninterlaced textile systems. TioFT houses the FOYSE Knowledge Library—a collection of ten modules designed to educate and engage academia and industry. This project challenges students to design a targeted digital marketing campaign to promote the FOYSE Knowledge Library to academic researchers, design schools, and innovation hubs.
- Conduct a review of the existing website and brand positioning for TioFT
- Identify 1–2 primary target audiences and develop audience personas
- Research best practices for promoting academic content via digital channels
- Develop a 4–6 week digital marketing campaign plan (e.g. email, social media, partnerships) focused on outreach to academic institutions
- Design sample promotional content (e.g. 3–4 social posts, one email draft, one landing page layout)
Final Deliverables:
- A concise marketing strategy report outlining campaign goals, audiences, and execution plan
- A sample content kit with visuals and copy
- A presentation summarizing key recommendations and showcasing sample assets
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Zephlinear Ltd is a pioneering textile innovation company and the inventor of FOYSE® Technology — Fibre on Yarn Surface Entanglement — the world’s first patented process to manufacture noninterlaced textiles, representing a fourth category of textile construction beyond woven, knitted, and nonwoven.
At the intersection of design, engineering, and sustainability, Zephlinear is transforming how we understand and use fabric. FOYSE® fabrics are lighter, more breathable, and resistant to fraying and delamination. They can be engineered from natural, recycled, or functional fibres without the need for mesh backers or water-intensive processes.
With applications spanning wearables, sportswear, automotive, interiors, and defence, Zephlinear enables high-performance textile solutions that meet the growing demand for sustainable, adaptable, and scalable materials.
Driven by research, protected by international patents, and recognised with awards including Best Paper at SPWID, Zephlinear continues to redefine the future of fabric — one fibre at a time.
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