Velocity Tech, a leading provider of technology solutions for startups, is seeking a talented graphic design student to create a suite of engaging, innovative visuals for our 2024 product rollout. This project involves developing key graphic elements that will showcase our products' value and appeal to our target audience of early-stage startups and growing businesses.

Our goal is to visually communicate the essence and value of the Velocity Tech Product Suite, including Velocity Launchpad, Velocity Expansion, Velocity Harmony, Velocity Advisor, Velocity Prototype, Velocity Scale, and Velocity Tech Audit, through compelling graphic design. These visuals will play a pivotal role in our marketing and communication strategies, aiding in the successful launch and promotion of our products.

Deliverables

Brand Identity Package:

• Logo redesign and variations for our 7 product categories
• Leverage Velocity's color scheme and typography guidelines that reflect our brand's innovative and trustworthy nature

Product Brochures:

• Design a series of sleek, informative brochures for each product within the Velocity Tech Suite. Each brochure should highlight key features, benefits, and pricing in a clear and engaging manner.

Digital Ad Creatives:

• A series of web banner ads and social media graphics tailored for platforms like LinkedIn, Twitter, and Facebook. Creatives should be adaptable for campaign-specific messaging and promotions.

Website Redesign Elements:

• Key visuals, icons, and infographics for our website to explain our product suite's features and benefits visually.
• Hero images and banners for each product page.

Presentation Templates:

• Design a PowerPoint template that can be used for client pitches, webinars, and internal presentations. The template should align with our brand identity and be versatile for various content types.

Merchandise Designs:

• Creative designs for merchandise, including t-shirts, mugs, and stickers, that reflect our brand's ethos and can be used for promotional events.

Support for Participants:

• Mentorship: Assign mentors from our development team.
• Feedback Sessions: Hold weekly progress and feedback meetings.
• Tool Access: Provide necessary software and development environment access.
• Resource Sharing: Share project documentation and design guidelines.
• Technical Assistance: Offer support for technical challenges.