Social Media Marketing Campaign
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![Zahra Zahed](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/158227/avatar/medium-b59491ede7474a1e6081e779edf74ba1.jpg)
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://will2well.ca/
- 2 - 10 employees
- Hospital, health, wellness & medical, Sports & fitness, Academic association, Business services, Non-profit, philanthropic & civil society
Will2Well is a virtual gym that provides online group, personal, life, and nutrition coaching.
Will2Well vision is to offer a comprehensive fitness program that integrates physical training and healthy eating habits, fostering a community environment for teamwork and support.
Will2Well mission is to educate, motivate, and empower each individual to look and feel better.
Will2Well core values emphasize personalization, community, empowerment, results-driven approach, and comprehensive wellness, focusing on tailored fitness, nutrition, and mental well-being plans for individual members.
Portals
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