Analysing Customer Data and Buying Behaviour to Increase Market Share
Project scope
Categories
Data analysis Market research Customer segmentation Digital marketing Marketing analyticsSkills
market analysis customer data management key performance indicators (kpis) research leadership data analysis forecasting market share digital marketing refining2H Media is seeking a data analyst to review customer data in Shopify and Klaviyo to identify market insights. The project aims to allow 2H Media to leverage existing customer data to uncover new customer opportunities. Learners will have the opportunity to apply their skills in market analysis and forecasting to create actionable recommendations. The project will involve anlysing existing data, researching lookalike audiences, and presenting findings to the 2H Media leadership. The learner will work closely with the 2H Media leadership to identify KPIs, refine the project outcomes, and ultimately develop a new audience.
Expected Outcomes:
- Analyse the provided datasets
- Develop a digital marketing plan based on research and analysis
Expected Deliverables:
- A detailed report including research, analysis, insights and recommendations
- A 30-60 minute presentation highlighting key findings and recommendations
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a full-service digital marketing agency. While primarily focused on supporting our diverse clients, we also leverage our marketing talents to maximize our own creative projects.
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