Marketing Strategy for local theatre program
Project scope
Categories
Advertising Digital marketing Lead generation Search engine optimization Social media marketingSkills
marketing strategies media management social media content marketing editing wordpressWe'd like to increase student registrations in our local, non-profit theatre program. Ideally you'd plan, strategize, and implement the ideas to increase our reach.
Based on our goals, we are looking for the student to work on the following:
- Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
- Social Media Management: developing and overseeing different channels that we own and keeping them up-to-date
- Content Development
- SEO
- Website - editing / finetuning (WordPress)
- Other marketing-related tasks as you see fit
Students will work closely with the manager who will be available for questions related to the program. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
TES Theatre is a community-based musical theatre company connected to the non-profit group, Transforming Education Society, which was founded to support democratic, personalized and self-determined learning environments.
At TES Theatre, we believe in facilitating students’ love of musical theatre through:
Profound respect for youth and their ability to lead
Supporting true collaboration and experiential learning across multiple ages
Ensuring a safe and supportive community space
What makes us special:
Affordability: We prioritize youth access to the arts
Immersive: Up to two full week days of theatre training per week
Flexibility: Choose between in-person or online programming
Inclusivity & Diversity: a safe space for youth, including members of the LGBTQ communities