Marketing Coordinator
Project scope
Categories
Digital marketingSkills
facebook advertising google analytics analytics blog posts marketing content creation user research behavioral analytics empathy tiktokThe Marketing Coordinator is responsible leading and executing a social strategy to drive business growth and support the launch of a new product. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful.
Who you are:
You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/ Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
● Monitoring and reporting data and activity on the website and social channels including Instagram and TikTok.
● Develop, implement and execute strategies and ads for digital marketing - including management of project timelines, content creation and campaign reporting
● Lead analytics efforts to better understand site and user behavior to identify opportunities of improving the experience and conversion rate
● Track all e-commerce marketing efforts and analyze data of performance to be used for product launch
● Create visual and written content including email templates, blog posts, etc.
● Add products and content to website as required
A serial startup employee, I have first hand the challenges and opportunities that come with being able to impact a company at their early stages. Being part of Everyday Chemist now will allow for you to truly understand everything that is involved in opening a new business. As a manager, I have taken intensive leadership training so I can provide the best experience for anyone who is part of our journey. I can provide mentorship not only in regards to this project but your professional life in total. If you need any additional support that I cannot provide, I am happy to find that support within my network.
About the company
Everyday Chemist is a Toronto-based R+D studio that blends creativity with science to develop innovative personal care products. Founded by a mother and daughter duo, we know sustainability and accessibility are the foundation of a good formula.