Be a Rogue & Help Launch Rocket Hop: A New Alcohol Spirit 🚀
Project scope
Categories
Advertising Customer segmentation Digital marketing Marketing strategy Social media marketingSkills
marketing social media campaigns brandingTo develop a social media campaign for introducing the new 'Rocket Hop' spirit into the Canadian and International markets, with the goal of understanding how best to approach new consumers with the product.
- Help develop a persona for 'Rocket Hop' by doing detailed evaluations of the existing marketing materials.
- Identify strengths and weaknesses within the current branding/copy
- Offer suggestions for improvements that can better clarify the brand voice/story
We will provide all existing branded marketing materials to be used in ongoing campaigns for students to evaluate, including brand images, packaging, written marketing copy, taglines, product descriptions, estimated retail pricing, and product sampling (where available).
About the company
We are a young distillery with a revolutionary new product called Rocket Hop. We are looking for a resource to maneuver through the social mediaverse, and introduce our product to the market in a way that's engaging and trendsetting. We want to work with a team to populate the social media platforms.