Business Consulting

Closed
BB Holistics
Surrey, British Columbia, Canada
TINA URETEN
Founder/ Owner
(4)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Operations Product or service launch Marketing strategy
Skills
target market quality control digital content business analysis market analysis international marketing strategic planning management consulting managed markets pricing strategies
Details

Our Corporation is looking for assistance in these areas;

  • Business Analysis and Growth: We are a start-up company (2019), trying to gain some market share in the e-commerce platform. The pandemic brought more challenges to our newly established corporation. We need strategic recommendations for using key messages and digital content to grow in competitive landscape.
  • New product offerings : We developed second generation of our sleep products. They can improve the sleep quality and well being of the users. Pricing, supply chain and quality control challenges have to be managed.
  • Market Segmentation and Branding: We need to identify the ideal target market for the existing and future products. We look for help to establish a strong image and develop a promotional plan to build awareness of our products. We want to craft messages for our socially/environmentally responsible corporation's image.
  • Market Analysis : We want to explore the opportunities to sell our products to businesses. We aim to target organic oriented retail stores, Health Stores, Holistic Medicine Practitioners, Health Care Professionals, Long Term Care clinics and Mental Health Institutions.
  • Strategic planning: We look for help from entrepreneurs in the sector to develop international marketing strategies to grow in North American, Asian and European Market. We need to develop a pricing strategy based on industry/competitor research.

Deliverables
No deliverables exist for this project.

About the company

Company
Surrey, British Columbia, Canada
2 - 10 employees
Consumer goods & services, Hospital, health, wellness & medical

BB HOLISTICS offers unique products with using the recent technological innovations to address epidemic sleep problems. Our goal is to produce harmless, eco-friendly and affordable products which are proven to be effective and backed by science. Our SleepGift brand offers line of blankets which can block 99% of electromagnetic radiation, which breaks down sleep hormone in the body. All our blankets are made with silver infused soft cotton fabric which brings more benefits to the users. Additionally, SleepGift's innovative weighted blankets has natural far infrared ray (FIR) and aromatherapy features which are not available with any other weighted blankets. These patent pending blankets are developed to boost melatonin and serotonin hormones which are very important for regulating our sleep and mental health.
SleepGift baby blankets are designed to protect the most vulnerable group from constant EMF's health risks. The special fabric used for the blankets block EMF signals and shield the babies and children's developing bodies. Our team oversaw and evaluate procurement of common preventive solutions with developing safe and effective products.