The project could be fulfilled by a team of up to 3, on each campus.

The mandate for the students will be to assist in the launch of Carpe Diem’s online Mortgage and Home Ownership Primer course and the introduction of our Rent to OwnTMprogram for home ownership.

The student team’s primary area of focus will be to develop and manage the on and off-line channels for promoting public awareness of the Rent to OwnTM program and the opportunity it provides for affordable home ownership in Canada’s expensive metropolitan markets, starting with their own campus. We will offer a series of webinars that introduce both the course and the Live to OwnTMprogram to campus groups initially, and expand public interest from there beyond campus boundaries and into the surrounding real estate market catchment area.

Our distribution strategy starts with a focus on university campus’ and access to our target clientele – highly educated and career oriented adults who will find that home ownership may actually be closer to reality for them than they may have thought. The plan is to offer our online course to students, and to introduce the Live to OwnTM program to them and their families, as well as to employers. Student reps on each campus will collaborate to coordinate social media and other promotional efforts to gain attention to the program, and then hold a series of webinars that introduce both the online mortgage course and Live to OwnTM. Successful execution of the market awareness plan is intended to generate both part-time and full-time positions with our company, serving demand in the real estate catchment area of each campus.

The students would have to have a good fundamental grasp of financing, and specifically of mortgages and real estate. Upon confirmation of a student's involvement, a pre-requisite for commencing the internship will be that the student:

1. Becomes familiar with Carpe Diem’s brand DNA – our target clientele, our Mission, Vision, and Values, our concept for inter-generational housing environments with intentional community, and our vision for the Rent to OwnTM program and the online financial literacy course;

2. Completes the online mortgage literacy course - requiring approx. 2 hours.

Our goal at the end of this experience is: We will be ready to show funders the pre-launch steps taken to promote the Rent to OwnTM program and the financial literacy online course, and evidence of the market's reaction to and support of our program. We'll have developed the distribution plan and budgets, and we'll have assembled a team to execute the plan.

Duties the students may complete could include: In keeping with the above, and based on their skills and interests, students may take on these duties:

• Serve as campus Ambassador;

· Create and curate new content;

• Investigate sources and costs for graphics, photography, video, website redevelopment;

• Research communication channels to optimize integrated advertising, promotion, and public relations, including paid channels - and estimate costs. Target audiences include B-to-B and B-to-C;

• Liaise with on-campus program heads & student clubs, recruiters, employers, professional industry associations and their members;

· Design and manage the social media campaign for inbound marketing signups and referrals, ensuring privacy and regulatory compliance;

· Build and manipulate Excel financial models.

We will plan to communicate with our virtual intern team using these communication tools:

• Weekly team video calls

• Group and individual email

• Team document creation, editing, storage, and access – using Riipen, Google Docs, or Microsoft Teams

Student's primary contact: Pat Frewer, company founder and president

Secondary contact: Leah Albrecht, Pat’s Executive Assistant