Indigenous Marketing Strategy Plan
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Indigenous and marginalized communities. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
How to expand our reach to different communities.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Indigenous and marginalized communities. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
How to expand our reach to different communities.
About the company
- https://www.uniquegettogethersociety.com/
- 11 - 50 employees
- Arts, Non-profit, philanthropic & civil society
As the founder and CEO of Unique Get Together Society (UGTS) and a woman of Cree descent, I bring 20 years’ experience working in social services. With a track record of getting things done, I’ve spent time working in group homes, women’s shelters, detox centers, foster homes and recently, I have had success working with children who live with autism.
“As a mother of six, I am no stranger to the demands of raising a family (at the best of times) and I know first-hand how difficult that can be without any support.”
My goal is to offer our services and support to any child regardless of their ability and personal care.
We provide a wide range of programs year round designed to strengthen each individual child and enhance their overall physical, mental, social emotional development. We assist families through other services such as nutritional health, family support, advocacy and subsidies