Swing Paints Limited is a family-owned & operated business in Montreal. We've been manufacturing paints, varnishes, and wood finishing products for 57 years under the Circa 1850 brand. We take a hands-on approach to every aspect of our business. Our goal is to produce the highest quality products.

Current Challenge

As a mature product category, we are tasked with attracting new and younger customers. Our industry has revolved around in-person shopping in hardware stores & hobbyists. To build our brand we established our website back in 2000 to create a dialogue with potential customers.

We need help improving our brand name recognition as well as attracting a wider market to the brand & its product offerings.

Desired Outcome

Our goal is to improve our online presence, build our brand name and attract a new audience. We take an educational standpoint towards our industry and so we are not driven by simple e-commerce sales but, rather, by improving the interest in our category as a whole.

To accomplish this, we believe you could focus on:

• Conducting citation/competitive analysis.
• Digital marketing strategy
• Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media, content calendar, etc..
• Students will have the flexibility to be creative in their approach - we encourage their fresh ideas and look to incorporate them into our branding efforts

We want to have a fresh and consistent digital brand presence that reflects our commitment to a flawless guest experience and attracts our target customer.

The students will have access to the company representative via telephone, email, and virtual conferences as required by the school and course criteria.